Map 1
Perspective Brainstorming
  The Situation
    Subtopic 1
      Our Perspective
    Subtopic 2
      Market's Perspective
    Subtopic 3
      Customer's Perspective
  Things that Influenced the Situation
    Subtopic 1
      Our Perspective
    Subtopic 2
      Market's Perspective
    Subtopic 3
      Customer's Perspective
  Things that Influence BY the Situation
    Subtopic 1
      Our Perspective
    Subtopic 2
      Market's Perspective
    Subtopic 3
      Customer's Perspective
  xmind.net/blog/en/brainstorming-template