Map 1
P.E.S.T.
Analysis
  P
  E
  S
  T
  Economical
    Conflicts with major retail stores
    Seasonal cash flow
    High maintenance fees
  Technological
    Easy to be copied
    Intensive competition
    High fix cost in innovations
  Social
    Consumers are picky on health issues
    Moral farming is under concern
    Product life cycle is increasingly shorter
  Political
    Measures to ensure food safety
    Expensive regulatory fees
    Strong negotiation power of labor force
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