Business Plan Discussion
NatureFood
BP Discussion
  The Business
    Business Structure
      Owner/Manager
        Marketing Manager
          Events Coordinator
          Salesperson
        Office Manager
          Executive Assistant
          Operations
    Key Personnel
      Current Staff
        Job Title
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            2
        Name
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        Expected Staff Turnover
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            2
        Skills/Strengths
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            2
      Required Staff
        Job Title
          Sales Manager
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        Quantity
          2
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        Expected Staff Turnover
          2-3 Years
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            3
        Skills Needed
          Relevant qualifications in Sales/Marketing.
5+ years experience in the industry.
Award in marketing excellence.
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            3
        Date Required
          September 2020
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    Who Do We Need?
  xmind.net/blog/en/2020/02/mind-map-presentation-template
  The Product
    Product/Service We Are Selling
      Name
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          2
      Description
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          2
      Price
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    Market Position
    Unique Selling Points
    Value to Customers
  The Market
    For Market Positioning
    For Unique Selling Points
    Market Research
      Primary Research Data
        Survey
        Interviews
        Focus Groups
        Beta Test
      Secondary Research Data
        Industry Report
    Customer Profile
      Demographics
      Motivations
      Pain Points
      Information Sources
    Competitor Analysis
      Competitor
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          2
      Value to Customers
        Convenience
          1
        Quality
          2
      Strengths
        Strong Innovation Team
          1
        Strong Brand
          2
      Weaknesses
          1
          2
    S.W.O.T. Analysis
      Positive
        (Strength)
          Internal
        (Opportunity)
          External
      Negative
        (Weakness)
          Internal
        (Threat)
          External