Map 1
S.W.O.T. Analysis
  Internal
    (Strength)
Unique capabilities
Special resources
      Positive
    (Weakness)
Weakness of your resources
Weaknesses of your financial conditions
      Negative
  External
    (Opportunity)
Positive trends or conditions
Weaknesses of your competitors
      Positive
    (Threat)
Negative trends or conditions
Negative impacts from competitors
      Negative
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